An Affordable Maserati Ghibli
Finally, Maserati releases an affordable vehicle to the general "upper" middle class U.S. population. The sporty Maserati Ghibli 4-door sedan is named after the Arabic word for hot wind from the Sahara Desert. The new Ghibli is the third generation with the previous two being made in the late 60s to early 70s and then again in the 90s. Maserati's decision to revive and revamp the Ghibli series is their attempt to compete against high-end sport cars such as the BMW 5 Series, Audi 6, and Mercedes Benz E-Class.
"The range comprises the sporty 410 HP Ghibli S version, also available with Q4, the 330 HP Ghibli and, last but not least, the versatile but exciting 275 HP Ghibli Diesel."
Unlike Maserati's previous models, they are targeting a slightly "younger" consumer with this car. As such they've included fifteen speakers distributed in across the entire car including the dashboard, doors, and rear shelves. The system boosts a generous 1,280 watts amp. This is Maserati's play into becoming a new volume leader. They forecast that they will be able to sell about 50,000 units a year.
The Ghibli comes with an either a 3.0 L twin turbocharged V6 or 3.0L turbodiesel V6 engine and an 8-speed automatic transmission. Maserati estimates that the Ghibli can do 0-62 MPH in roughly 5 seconds. Furthermore, this is the first time Maserati has offered a diesel engine in their vehicle.